Puma wanted to elevate their Bodywear line by creating more engaging, digital customer experiences. Recognizing the potential to transform routine transactions into interactive journeys, we partnered with Puma to innovate and inspire their customers.

The solution involved embedding QR codes into Puma Bodywear packaging. When scanned, these QR codes direct customers to a dynamic website packed with interactive elements, from engaging quizzes and lookbooks to size guides and sustainability stories. We blended creativity with functionality and added our UX design and development skills to the existing idea of Puma.