Ensuring a healthy underground infrastructure requires expertise and close collaboration. Universal Pipeline Association, a network of eight engineering companies, came together under one expertise-driven vision, each with its own focus and local specialization. The challenge was to connect these individual entities into one unified brand.

We introduced the brand idea 'Society of Engineers’, an independent entrepreneurial society that supports challenges and creates opportunities for all. The visual identity frames their expertise and visualizes the connected company structure through the underground infrastructure.