Brand Strategy
Visual Identity
Website
With their roots in adventure and quality, Uttern is synonymous with Scandinavian excellence in recreational boating. As part of Brunswick Corporation, the world leader in recreational boats, marine engines, and marine accessories, Uttern boats are designed for adventure - to connect with nature and discover your raw sense of adventure. To better align with the premium Scandinavian identity and engage potential customers, they turned to us for a transformation.
We developed a brand identity that reflects their motto, 'Nordic by nature.' Additionally, we created an interactive online experience featuring a 3D boat configurator. This not only engages visitors but also stimulates commercial growth. Our strategic brand, UX design, and web development contributions navigate Uttern on a new course, making waves in the Scandinavian market.
Orange
#DF7A42
Grass
#B3CB89
Cherry
#D1858D
Brown
#BA9980
Ocean
#649095
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