Brand Strategy
Brand Name
Visual Identity
With a mission to transform urban management through smart software solutions, Progresity, the leader in municipal software development, believes cities need to become more sustainable, safer, cleaner, smarter, and more efficient. For quality of life now, the near future, and the next generation.
We were faced with the challenge of integrating four separate companies into one single, forward-looking entity. The brand is built on the brand idea: ‘Making sense of the city’. The idea drives Progresity’s vision that a better public space starts with good management. That good management starts with data, with an understanding of what is actually happening or about to occur, enabling predictable and responsible management. Improving the public space together bit by bit.