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Progresity

Brand Strategy
Brand Name
Visual Identity

With a mission to transform urban management through smart software solutions, Progresity, the leader in municipal software development, believes cities need to become more sustainable, safer, cleaner, smarter, and more efficient. For quality of life now, the near future, and the next generation.

We were faced with the challenge of integrating four separate companies into one single, forward-looking entity. The brand is built on the brand idea: ‘Making sense of the city’. The idea drives Progresity’s vision that a better public space starts with good management. That good management starts with data, with an understanding of what is actually happening or about to occur, enabling predictable and responsible management. Improving the public space together bit by bit.

Brick 1

#FFB79B

Brick 1

#FFB79B

Brick 2

#FF9C7C

Brick 2

#FF9C7C

Brick 3

#FF8761

Brick 3

#FF8761

Brick 4

#F4764D

Brick 4

#F4764D

Brick 5

#D9643D

Brick 5

#D9643D

Water 1

#BAF3FF

Water 1

#BAF3FF

Water 2

#9BECF8

Water 2

#9BECF8

Water 3

#68D7EE

Water 3

#68D7EE

Water 4

#61BDE5

Water 4

#61BDE5

Water 5

#53ABD1

Water 5

#53ABD1

Grass 1

#90F4AC

Grass 1

#90F4AC

Grass 2

#75E795

Grass 2

#75E795

Grass 3

#64DF85

Grass 3

#64DF85

Grass 4

#5BCE7B

Grass 4

#5BCE7B

Grass 5

#51BA6E

Grass 5

#51BA6E

Brick 1

#FFB79B

Brick 2

#FF9C7C

Brick 3

#FF8761

Brick 4

#F4764D

Brick 5

#D9643D

Water 1

#BAF3FF

Water 2

#9BECF8

Water 3

#68D7EE

Water 4

#61BDE5

Water 5

#53ABD1

Grass 1

#90F4AC

Grass 2

#75E795

Grass 3

#64DF85

Grass 4

#5BCE7B

Grass 5

#51BA6E

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