Brand Strategy
Brand Name
Visual Identity
With a mission to transform urban management through smart software solutions, Progresity, the leader in municipal software development, believes cities need to become more sustainable, safer, cleaner, smarter, and more efficient. For quality of life now, the near future, and the next generation.
We were faced with the challenge of integrating four separate companies into one single, forward-looking entity. The brand is built on the brand idea: ‘Making sense of the city’. The idea drives Progresity’s vision that a better public space starts with good management. That good management starts with data, with an understanding of what is actually happening or about to occur, enabling predictable and responsible management. Improving the public space together bit by bit.
Brick 1
#FFB79B
Brick 2
#FF9C7C
Brick 3
#FF8761
Brick 4
#F4764D
Brick 5
#D9643D
Water 1
#BAF3FF
Water 2
#9BECF8
Water 3
#68D7EE
Water 4
#61BDE5
Water 5
#53ABD1
Grass 1
#90F4AC
Grass 2
#75E795
Grass 3
#64DF85
Grass 4
#5BCE7B
Grass 5
#51BA6E
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