Infologic helps demanding environments maximize business value through advanced digital displays. Their real-time information systems at airports, train stations, and other places play a crucial role in guiding travelers and ensuring smooth operations.

To transform Infologic's brand from a decent, IT-driven persona to one that is expressive and creative, we stepped in to support. The brand identity uses arrows as a foundational element, symbolizing direction and guidance for travelers. These arrows are incorporated into the logo and into the shapes throughout the visual identity, providing an engaging aesthetic, just like their motto: ‘Engage with your audience’. We also developed animated illustrations that showcase all capabilities in one single understandable overview.