Brand Strategy
Brand Name
Visual Identity
Growing your crypto portfolio is more than just about making smart investments. Eight is an online crypto-advice platform aimed to transform how people approach cryptocurrency investments. Inspired by Albert Einstein's quote, "Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn't, pays it," Eight believes in the power of informed, strategic crypto growth.
We crafted a name and identity that resonate with crypto knowledge and insights. The new identity starts with data: abstract visualizations of graphs, candlesticks, and pie charts. The colors of the brand match the packages Eight offers: Platinum, Gold, Silver, and Bronze, resulting in an on-brand and engaging way to navigate crypto options.
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Blue
#01317A
Silver
#A5FAFFF
Gold
#FFB82F
Bronze
#FE9B9B
Platinum