Is insurance just about policies and financial protection, or is there more to it? Achmea, the largest insurer in the Netherlands, believes in going beyond traditional insurance. With their network of insurance brands, including Zilveren Kruis, Centraal Beheer, FBTO, and Interpolis, Achmea faced the challenge of claiming and showcasing social responsibility and unifying their diverse brand portfolio under one cohesive umbrella.

In addition to the new brand vision, a new website was launched. The website shows their commitment to 'sustainable living together' and the stories to prove it. Our contribution? Crafting the digital strategy, UX design, and development that brought this digital vision to life.