Brand Strategy
Visual Identity
Website
On a mission to redefine IT excellence, NEXXT emerged from the merger of ICT Partners and Camarate ICT, bringing together over 150 ICT professionals. This called for a brand transformation to position NEXXT as the premier IT partner in the Netherlands.
We started this transformation by creating a new brand identity, shifting from a traditional, IT-driven one to one that feels innovative and claims leadership. The new identity integrates binary zeros and ones, symbolizing the digital essence, against a blank canvas complemented with vibrant turquoise hues and orange elements to drive call-to-actions. With the motto ‘Your NEXXT step‘, we aim to attract new talent and emphasize career growth opportunities.
Midnight
#0C0C0C
Stone
#3C3C3C
Polar
#FFFFFF
Green
#15F9DD
Orange