Everyone deserves clean air. With this vision, BMair is dedicated to developing advanced filter overpressure systems for cabins, making sure operators in polluted environments receive the cleanest air possible. As the European market leader in air purification for heavy equipment, BMair claims its responsibility to revolutionize air quality standards.

Faced with the challenge of merging with a major competitor in the Netherlands, BMair needed to take a significant step toward scaling up and professionalizing its operations. Our mission was to redefine the brand, centered around the vital importance of clean air. We crafted the brand statement: ‘We fight unhealthy air’ and the visual identity that stands out with a bright red as a heroic color.